Utilities for Sunnies

Given last week’s post “Utilities for Dummies,” we would like to present an article that just came out in the Wall Street Journal. According to Roberts’ article, many see the American utility as a long-time follower of the status quo with little incentive to innovate. Is this about to change?

In Ryan Tracy’s article “Utilities Weigh a Turn to the Sun,” he suggests that utilities may be starting to recognize disruptive renewable energy technologies – specifically solar – as a “potential threat” to the decades-old business model. Some utilities are even beginning to recognize solar as an opportunity and are investigating the market for solar panel installation and leasing.

With demand for electricity gradually slowing and the solar industry growing, now is the time for both utilities and solar developers to figure out how to achieve scalable and affordable solar.


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