GreenBiz: New local campaigns can bring cheaper and cleaner rooftop solar to communities of color

By Lacey Shaver and Ryan Shea

“To make Solarize campaigns work for LMI residents, cities can develop partnerships with local green lending institutions (a Green Bank, community development financial institution or local credit union) to address cost and credit barriers. Connecticut’s version of Solarize, the Solar for All Campaign, offers a great example of using a financial partnership to expand the reach of a typical Solarize campaign to LMI residents.

After realizing that business as usual wasn’t spurring solar uptake in low-income communities, the Connecticut Green Bank created new incentives specifically for LMI residents, paired solar with energy efficiency upgrades, instituted “no money down, no credit required” Solarize offerings and recruited contractors with experience reaching underserved markets.

In three years, this multifaceted approach increased solar penetration in Connecticut’s low-income communities by 188 percent, and helped over 900 low-income households go solar.”

Read the full story.

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